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In 2024, the imports of goods to Ukraine exceeded export more than one and a half times
Last year, Ukraine imported $ 29.1 billion more than exported. Generally, imports exceeded 1.69 times the exports.
By 2025, the situation could worse, as the European Commission did not plan to continue after June 5, 2025, which was a special priority trading regime with Ukraine, which was introduced in 2022. US President Donald Trump has signed a decree on the introduction of 25% of all imports of steel and aluminum, and discusses the possibility of introducing the global import duty.
However, it is not only the problem that Ukrainian consumer manufacturers can get into the foreign markets can be even more difficult. It is very difficult for them to compete with imports in the domestic market. After all, if Ukraine is often exported to raw materials, ready -made products are brought to Ukraine, which are often cheaper than Ukrainian. At the same time, these products often enter Ukraine through various gray import projects – without paying all the right taxes and fees.
Return to Ukraine International Brands
At the beginning of a full -scale invasion of the Ukrainian market, the products of Russian origin have almost disappeared, and many foreign brands have closed their shops for security reasons. So more and more Ukrainian products began to appear in the market. However, in 2024, Index (Zara, Bull & Pear, Masimo Tatti, Pershka, Stravarius, Osho) and H and M returned to Ukraine. According to Forbes Ukraine, Index revenue reached UAH 2 billion in the first three months of opening the stores.
The Polish Network of Budget Clothing and Goods is growing rapidly in Ukraine. According to the Ukrainian Council of Shopping Centers, in early January, there were already 166 stores, but he had to open 30 more outlets in different parts of Ukraine during the month. By the way, imports from Poland to Ukraine by 2024 increased to $ 7 billion (we only import from China – 4.7 billion). Instead, exports to Poland were 4.7 billion as in 2023.
However, a rapid increase in the number of Polish network stores in Ukraine is exceptional than a rule. The Ukrainians are increasingly buying products online. Analystors estimate that the E-Commerce market in Ukraine increases an average of 20-25% annually. First, it saves. Second, this product is accessible to residents who do not have a brand offline shops. Third, there is no danger of the cancellation of the shopping center due to the air alarm. According to URDC, on average, in Ukraine, the duration of compulsory shopping malls began with a full -scale invasion of 96.2 working days, December 2024 – 2.9 working days. Of course, all of these are complicating business in Ukraine in military law. That is why they were postponed from a dozen shopping centers planned in 2024. Each shopping center has several hundred jobs. According to URDC, more than 450 thousand jobs have been created in shopping centers alone, and the industry’s share of the country’s retail revenue is more than 25%.
Why buy in foreign markets can become a problem
According to the Ukrainian Retail Sales Association, which refers to the business operating system data, at the end of 2024, about 20.1% of the world’s retail purchases were sold online and e-commerce at $ 6.3 trill. By 2027, this share will increase to 22.6%.
In Ukraine, different analytical centers are estimated to be more than 4-5 to Billion by 4-5 to 6 billion, and the share of online purchases is greater than the EU. It seems that we only confirm what a progressive nation we are, what’s wrong? But the reality is that nearly a third of the Ukrainians is procured by international markets such as Ali XPRES, Amazon, EBay, Iherb, Temu and Sheen. However, more items purchased on these sites are equivalent to ash, and are also registered in Verkovna Rada, and all the parcels of taxation from foreign taxes from foreign taxes to parcels.
“Ukraine should not fight law imports and raise obligations. But I fully support the bill on taxation, but in particular, our business creates workplaces, pays watt and other taxes, and the outdoor manufacturers who send goods by mail should be paid from all parcels. “
The truth is that the lack of taxation of parcels up to 150 euros is in the most favorable conditions, not only the Ukrainian manufacturers, but also the official importers. That is why Zara or H&M blouse from abroad is often cheaper than the cost of an official shop in Ukraine. Everything is simple: the imported goods in Ukraine are forced to pay 20% watt, import tax and other fees. At the same time, international marketers enter the country without these compulsory allowances. But when you buy anything at a regular store or official Ukrainian online store, you pay 20% watts in any case.
In addition, in many cases, when a large volume products are broken into hundreds of or thousands of parcels, marketers from marketers descend into Ukraine. It avoids tax and customs allowances, so the budget that is very difficult to fill in the war does not get big money. It is billions of Hriyavniyas.
The reference to the bill states that by 2024, 75.5 million International Postal and UAH 123 billion items were imported in Ukraine. In recent years, a separate business has been created, and he has been discounting for foreign sites and has been ordering customers in Ukraine. At the same time, they are not even registered as an FOP.
Purchase from foreign markets to foreign
In fact, many countries have long been taxing internet orders from abroad. For example, the EU has been canceled from the EU since 2021. Regardless of the value, you have to pay for all the items.
In the United States, different gates are used to tax online purchases depending on the state, and the amount of sales tax varies. Large purchases must also pay an obligation. By the way, Donald Trump’s election plan is to introduce global duties and all the goods given to the United States. Therefore, it is expected that the taxation system from abroad in the future is undergoing changes.
Canada has introduced taxes to the online order, and forced markets to charge the value added tax.
In most countries, the purpose of such activities is to protect the internal business and ensure fair tax burden for all market participants.
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