On Monday, the PPI and Gemius, publishers and other companies, were using fee access to media conclusions, and announced that it was planning to release data for January 2025 by February 21. Responding to the questions that heard last week, they sent a similar response to the portal Wirtualnemedia.PL.
Usually, media outlets for the previous month are released from the 5th to 10th day of the month. Why delay in February?
– Please advise it We have found the misalignment in the production of the MediaPanel study, which is related to the change of the position of a large domain for those who have not been censored since the censorship. We decided to re -calculate the highest quality of the data provided And the output of the results from January 2025 – explain the PPI and Gemius.
Virtual polish without censorship
What is the change in the set of large domains until this “censored to not read”? In the middle of Mid -Januri, we reported that Vardulna Polka in the MediaFan at the end of 2024 was removed from its websites and applications. So she changed their position to those who have not regulated since she was censored.
– This decision is the descendant of observations that will result in preparing our websites for the new technology site. As a result, we have unraveled with other things Google, like Gemius, will not bring any business benefits to us. In the end of the Gemius, our global competitors are in the results of the media, so there is no such spray – Michase Sikita, a journalist and communicator director in Virtual Holding Holding, is not justified.
– Of course, there are many partners, and its scripts are still on our pages, such as rebooting – he noted.
Daily results from medium to the usual basis
PPI and Gemius refer to it The daily data of the media is published in the interface for customers. – However, we expect to change the results that will continue to be released from January 1, which mainly applies to the dominant domains. We are planning to re -release until February 21, 2025, and we will report it in a separate message in advance – they are announced.
Corporations They ensure that there will be no delay when the February results are released.
Previously, a significant change in the media, which had affected the release of the results, was introduced in the spring of 2024. Some publishers (including the main pages of the largest portals) to increase the results of some websites were added to the social platforms to eliminate the impact that forced them to visit when clicking on the links, including users.
As a result, national data is not provided in individual themed types of April, May and June.
