Geootstar to provide advertising measurement equipment before IPL 2025

The Indian Premier League (IPL), which offers Geostar advertisers, improves its OTT operating system for 2025, and promotes the advertising measurement tools following the data analysis site Nilson. The initiative came following reports that increased 25-30 percent of IPL advertising rates.

In a publication, Geostar said that the IPL would be able to cooperate ahead of the IPL to make a explicit report of advertising campaigns.

“Nielson will establish the data pipe for measuring the performance of the advertiser campaigns in the Geohotstar attributes, and enhances its deep expertise in the audience’s measurement and first -party data.

Visitor analysis

Advertisers can use Nielsen One ATS tool and volumes of tools and the platform analysis tool to understand the intelligence of visitors and advertising performance in Geootstar. This means that advertisers can get insights on records, clicks, propaganda access and target reach, by their campaigns at the Nielsen One Tashboard via one dashboard.

Ishahan Chatterjee, the head of the Geostar Business, Sports Revenue, SMP and the creator, said, “We are aimed at redeveloping the advertisement in Digital/OTT and offered in India’s best entertainment and sports properties. Geoohotstar is committed to providing solutions to improve transparency and accuracy. ”

Nilson’s Asia (business) President Arnad Fred said, “Our cooperation with Geootstar helps us to face long -term industry challenges. With this, we aim to bring more transparency and accountability to digital advertising measurement. ”

After connecting the former two sites, Geosinma and Disney Hotstar, access to IPL streaming will require a cost subscription to the site for at least 9 149. Responding to the news, experts said that the action would cause a picture in the advertising community, but eventually had a separated impact.

In a recent advertising report, Madison World said: With a vast pan-India Portfolio, one-third of the market share and exclusive rights for major sports events, especially cricket, have the ability to affect the prices of Geostar. TV demand is strong in regional markets, especially in the South. ”