Culture AMP Partners partners with Australia’s tennis and national teams 30 January 2025 | All news news and features news

Tennis Australia announced a two -year partnership with Culture AMP and named the company official partner for employees and a new team of Australian teams Davis Cup and Billie Jean King Cup teams.

The combination of two Australian companies with a global impact and partnership reflects a common commitment to manage performance through cultures on the first people.

Australia tennis will continue to use the AMP’s employee experience to increase the performance of the organization, supports thousands of experts at all levels of Australian tennis, from the development of elite players to community programs.

In cooperation, Culture AMP will become the official sponsors of the Australia Davis Cup and Billie Jean King Cup teams, with Branding appearing at the national team events.

“We are pleased to work with Culture AMP to support our Tennis Australia team along with our teams Billie Jean King Cup and Davis Cup,” said Tennis CEO Australia Craig Tiley.

“Tennis Australia and Culture AMP share a strong focus on building high -performance teams in and outside the court, and this partnership strengthens our commitment to the culture of continuous improvement and success.”

“Tennis is unique in his ability to connect with people from all areas of life, and tennis Australia is an example of how they have built their performance and culture from the ground up,” said Cult AMP CEO and co -founder Didier Elzinga.

“With multiple Australian players in the top 100 charts as ever, there is clear evidence that the access of tennis Australia to building high -performance cultures works. While tennis is known for its important events, this partnership celebrates and supports a whole community that drives the success of Australia’s tennis – from local fields to Grand Slams. ”

Branding Culture AMP will debut in team uniforms on the Australian Davis Cup qualification against Sweden in Stockholm this weekend from 31 January to 1 February.

From 10 to 12 April, Australia will host the Round-Robin Billie Jean King Cup against Kazakhstan and Colombia. The venue will soon be announced.