Sponsors of Norway's 2023 National Football Team

This article provides information about organizations that have established a strong branding presence as sponsors and partners of the Norwegian Football Federation, supporting both the men’s and women’s national football teams in Norway.

Official Name of the Football Federation: Norwegian Football Federation (NFF) – (Bokmål: Norges Fotballforbund, Nynorsk: Noregs Fotballforbund)

OFFICIAL PARTNERS

Equinor:

Equinor is a Norwegian state-owned multinational energy company with its headquarters in Stavanger. It primarily operates in the petroleum industry across 36 countries.

Equinor’s partnership with the NFF dates back to 1993 and continues to this day. Currently, Equinor serves as the collaboration partner and a main sponsor for all age-specific national teams under the NFF.

Norsk Tipping

Norsk Tipping is a Norwegian gambling company based in Hamar, Norway. Established in 1948, it is government-owned and managed by the Norwegian Ministry of Culture. In January 2021, Norsk Tipping announced a three-year partnership agreement with the NFF, serving as a main sponsor to the federation.

Telenor

Telenor is a Norwegian majority state-owned multinational telecommunications company, headquartered in Fornebu, Bærum, near Oslo. While being one of the world’s largest mobile telecommunications companies, it primarily operates in Scandinavia and Asia. Telenor has been a long-standing partner of the NFF.

It acts as a main sponsor for the senior women’s team, a partial sponsor for the senior men’s team, and the title sponsor for the federation’s esports team.

Nike

Nike is a prominent American multinational corporation involved in the design, development, manufacturing, and global marketing of footwear, apparel, equipment, accessories, and services. As the world’s largest athletic footwear and apparel manufacturer, Nike entered into a multi-year partnership with the NFF in 2014, becoming the official apparel partner.

In 2020, their collaboration expanded, with Nike becoming a partnership and equipment supplier for all NFF-affiliated national teams until the end of 2026.

Kiwi Mini Pris

Kiwi, a Scandinavian supermarket chain owned by NorgesGruppen, boasts 690 retail outlets across Norway. Under an ongoing three-year collaboration agreement, Kiwi Mini Pris serves as a partial sponsor for the senior women’s team and a partner for sustainability projects within the NFF.

Thon Hotels

Thon Hotels is a Norwegian hotel chain with a substantial presence both in Norway and abroad, offering a variety of accommodation options.

In January 2023, Thon Hotels became a collaboration partner of the NFF and a sponsor of the Norwegian Championship (Cupen) through a three-year agreement, with the option to extend it for an additional two years. The Oslo-based hotel chain is also the official hotel services supplier for the NFF.

DNB

DNB, a major Norwegian financial services group and commercial bank, is among Norway’s largest banks. In January 2023, DNB inked a three-year deal with the NFF, becoming a collaborative partner and a partial sponsor of the senior women’s team.

Gjensidige

Gjensidige Forsikring, a Norwegian insurance company established in 1816, is one of the Nordic region’s largest insurance groups. Beginning in January 2023, Gjensidige Forsikring entered a four-year partnership with the NFF.

This agreement designates them as a collaboration partner of the NFF, a partial sponsor of the senior men’s team, and the primary sponsor of mascots for both the senior women’s and men’s teams until 2026.

Unisport

Unisport, a renowned Danish online retailer and supplier specializing in football products, joined forces with Nike in March 2020 for a six-year partnership with the NFF.

This partnership positions Unisport as a strategic partner aiming to foster and enhance Norway’s thriving football culture.

Canon

Canon, a Japanese multinational corporation renowned for its imaging and optical products, solidified its collaboration with the NFF, although the exact date isn’t publicly disclosed. Canon serves as a collaborative partner and supplies printing and document solutions to the federation.

DB Schenker

DB Schenker, an international logistics and transportation firm associated with the German industry leader Deutsche Bahn, supports various sectors by providing supply chain services.

While the precise date of their partnership remains undisclosed, DB Schenker is the NFF’s official transport and logistics partner, primarily for international operations, and contributes to the NFF’s sustainability initiatives.

MEDIA PARTNER

NRK

NRK, an abbreviation for Norsk rikskringkasting (Norwegian Broadcasting Corporation), is a publicly funded broadcasting company situated in Norway.

As the nation’s largest media organization, NRK derives its funding from a license fee paid by Norwegian residents who possess a television or radio receiver.

NRK serves as the official media partner with display rights for the Norway women’s national football team and the Norwegian Championship for both men and women.

Norway National Football Team Sponsors 

FIFA·FOOTBALL·TEAM/CLUB SPONSORS

Norway national football team sponsors 2023

July 17, 2023

Rahul Saha

This article contains information regarding the organisations enjoying a strong branding presence across Norway’s men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Norwegian Football Federation. 

Name of the Football Federation: Norwegian Football Federation (Bokmål: Norges Fotballforbund, Nynorsk: Noregs Fotballforbund; NFF)

Also read: FIFA Women’s World Cup 2023 Sponsors

OFFICIAL PARTNERS

Equinor 

Equinor is a Norwegian state-owned multinational energy company headquartered in Stavanger. It is primarily a petroleum company operating in 36 countries.

Equinor and the NFF first collaborated for a partnership in 1993 and have continued working ever since. Currently, Equinor is the collaboration partner and a main sponsor for all age-specific national teams of the NFF. 

Norsk Tipping 

Norsk Tipping is a Norwegian gambling company headquartered in Hamar, Norway. Founded in 1948, Norsk Tipping is owned by the Norwegian government and administered by the Norwegian Ministry of Culture.

In January 2021, Norsk Tipping announced the signing of a three-year partnership agreement deal with the NFF. As per the deal, the state-owned gaming company serves as a main sponsor to the NFF.

Telenor 

Telenor is a Norwegian majority state-owned multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world’s largest mobile telecommunications companies but has a majority of its operations focused in Scandinavia and Asia.

Telenor has been associated with the NFF for a number of years now. It serves as a main sponsor to its senior women’s team, a part sponsor to its senior men’s team, as well as the title sponsor to its esports team. 

Nike 

Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. It is the world’s largest athletic footwear and apparel manufacturer in the world. 

In 2014, Nike signed a multi-year partnership agreement with the NFF, becoming its official apparel partner. In 2020, the two parties expanded their association, with Nike becoming a collaboration partner and equipment supplier to all NFF-affiliated national teams until the end of 2026. 

Kiwi Mini Pris 

Owned by NorgesGruppen, a Norwegian wholesaling company, Kiwi is a Scandinavian supermarket chain that has 690 retail outlets in Norway.

Kiwi Mini Pris has in place with the NFF an ongoing three-year collaboration agreement that sees it serve as a part sponsor to its senior women’s team as well as a partner to its sustainability projects. 

Thon Hotels 

Thon Hotels is a Norwegian hotel chain that operates numerous hotels across Norway as well as in other countries. It offers a range of accommodation options, from budget-friendly to luxury hotels, catering to both leisure and business travellers. It is currently the third-largest hotel chain in Norway with over 50 hotels across Norway, Belgium and the Netherlands.

In January 2023, Thon Hotels became a collaboration partner of the NFF as well as a sponsor of the Norwegian Championship (Cupen) by signing a three-year deal, with the option to extend it for a further two years. The Oslo-based hotel chain is also the supplier of hotel services for the NFF.

DNB

DNB is a Norwegian financial services group that operates as a commercial bank. It is one of the largest banks in Norway and provides a wide range of financial products and services to individuals, businesses and institutional clients.

DNB signed a three-year deal with the NFF, becoming its collaborative partner and a part sponsor of its senior women’s team, in January 2023. 

Gjensidige 

Gjensidige Forsikring is a Norwegian insurance company. Founded in 1816, Gjensidige is one of the largest insurance groups in the Nordic region and offers a wide range of insurance products and services to individuals, families and businesses.

In January 2023, Gjensidige Forsikring and the NFF signed a four-year partnership agreement, which made the former a collaboration partner of the NFF, a part sponsor of its senior men’s team, and the main sponsor of mascots of both the senior women’s and men’s teams until 2026.

Unisport 

Unisport is a well-known Danish online retailer and supplier of sports equipment, apparel and footwear, specialising in football products. Founded in 1995, Unisport operates primarily through its e-commerce platform, providing a wide range of football-related items to customers worldwide.

Unisport, together with Nike, agreed to a six-year partnership deal with the NFF in March 2020. The deal makes Unisport a strategic partner that looks to promote and grow the strong football culture in Norway.

Canon 

Canon is a multinational corporation based in Japan that specialises in the manufacturing of imaging and optical products. Founded in 1937, Canon has grown to become one of the world’s leading companies in the field of imaging technology. 

Although the exact date of the signing of this deal isn’t public, as per the NFF’s official website, Canon is a collaborative partner and supplier of print and document solutions to the federation. 

DB Schenker 

DB Schenker is an international logistics and transportation firm that offers a variety of services to assist the supply chains of companies in several sectors. It belongs to the German industry leader in logistics and transportation Deutsche Bahn.

The exact date of the signing of this deal isn’t public, however, as per the NFF’s official website, DB Schenker is its official transport/logistics partner (primarily abroad), while also carrying out its role as a contributor towards the NFF’s sustainability projects. 

MEDIA PARTNER 

NRK 

NRK, which stands for Norsk rikskringkasting (Norwegian Broadcasting Corporation), is a public broadcasting company based in Norway. It is the country’s largest media organisation and is funded by a licence fee paid by Norwegian residents who own a television or radio receiver.

NRK is the media partner with display rights around the Norway women’s national football team as well as the Norwegian Championship for both men and women.

SUPPLIERS

CTC Bilpartner

CTC Bilpartner, a Norwegian car dealership group established in 1994 and headquartered in Oslo, has evolved over the years to become a prominent car supplier in Norway.

In April 2023, CTC Bilpartner inked a noteworthy three-year agreement with the NFF, reportedly valued at 10 million Norwegian Krone per year, with the possibility of extending the contract for an additional two years.

Under this arrangement, CTC Bilpartner assumes the role of the official automotive partner for the NFF, along with several affiliated organizations such as the Norwegian Premier League and the Norwegian Cup.

CTC Bilpartner is also actively engaged in collaborative initiatives with the NFF to advance and promote football in the country.

ProfilSport

Founded in 1994, ProfilSport is a Norwegian company that designs, manufactures and distributes sportswear and equipment.

In March 2023, ProfilSport and the NFF signed a three-year deal reportedly worth 15 million kr per year. As per the deal, ProfilSport serves as the official technical partner to the governing body as well as a number of other NFF-affiliated organisations, such as the Norwegian Premier League and the Norwegian Cup.

Molte

Established in 2019, Molte is a Norwegian startup specializing in the development and production of sports beverages.

In February 2023, Molte entered into a significant five-year agreement with the NFF, reportedly valued at 10 million Norwegian Krone annually, extending until the conclusion of 2028.

As part of this arrangement, Molte holds the exclusive designation as the official supplier of sports drinks for the NFF, in addition to several NFF-affiliated entities, including the Norwegian Premier League and the Norwegian Cup.

Escape Travel

Established in 2005, Escape Travel is a Norwegian tour operator renowned for its diverse array of travel services. Their offerings encompass group travel, customized individual journeys, river cruises, general cruises, sports-themed trips, solo adventures, active travel experiences, small group expeditions, corporate travel solutions (MICE), and services catering to FIT (Free Independent Traveler) clientele.

In January 2023, Escape Travel and the NFF sealed a three-year agreement, with the option to extend for an additional two years. Within this partnership, Escape Travel assumes the crucial role of the official travel partner for the NFF, delivering a spectrum of travel services, which include flights, lodging, and ground transportation.

NTB

NTB is a Norwegian news agency and wire service that serves most of the largest Norwegian media outlets. It is located in Oslo and has bureaus in Brussels in Belgium and Tromsø in northern Norway. Established in 1867, NTB is one of the major players in the Norwegian media landscape.

In January 2023, NTB and the NFF signed a three-year deal with the option to extend it for a further two years. The deal sees the two organisations collaborate on a number of projects. NTB is the official news agency of the NFF. It is also the exclusive provider of news and images to the NFF. 

Sponsor Insight

Sponsor Insight, established in 2005, is a Norwegian firm specializing in sponsorship and sports marketing research and consulting. It holds a prominent position as a leading provider of sponsorship research and consulting services within Norway.

In January 2023, Sponsor Insight and the NFF formalized a three-year partnership, designating the former as the official sponsorship intelligence partner for the NFF. This agreement also encompasses the collaborative development of educational resources related to sponsorship.

Gant Footwear

Headquartered in Stockholm, Sweden, Gant Footwear, a Swedish footwear brand founded in 2004, made an impactful stride in February 2023. Signing a five-year partnership with the NFF, Gant Footwear assumed the coveted title of the official footwear partner for the NFF.

The deal is estimated at a value of 15 million Norwegian Krone annually, and it includes the development of an exclusive footwear line tailored specifically for the NFF.

HMK Class

Founded in 1873, HMK Class stands as a venerable Norwegian bus company headquartered in Oslo, Norway. It proudly holds the distinction of being the oldest passenger transport company in Norway, with a significant presence in the European bus transportation landscape.

HMK Class offers a broad spectrum of bus services, encompassing charter buses, school buses, city buses, and sightseeing buses.

In January 2023, the NFF initiated a four-year partnership agreement with HMK Class, with the details of the fee undisclosed. HMK Class has become the NFF’s official bus partner, providing bus services to all NFF national teams, including youth teams and women’s teams spanning all age categories.

ScanSport

ScanSport, established in 2003, is a Norwegian enterprise specializing in the sale of sports medical equipment. It has emerged as a leading supplier of sports medical equipment throughout Scandinavia.

In January 2023, the NFF announced ScanSport as its official sports medical equipment supplier in a deal reportedly valued at approximately 40 million Norwegian Krone. ScanSport’s responsibilities under this agreement include providing its products to national teams spanning various age groups and extending support to key NFF events, such as the Norway Cup.

SAS

Founded in 1946, SAS, or Scandinavian Airlines, operates as the flag carrier airline for Denmark, Norway, and Sweden. The airline is headquartered in Stockholm, Sweden, and maintains a diverse fleet of over 70 aircraft.

In January 2023, SAS and the NFF forged a three-year partnership, with SAS becoming the official provider of flight services to the NFF and its national teams.

Enimed

Founded in 1991, Enimed is an independent British pharmacy group headquartered in High Wycombe, Buckinghamshire, England. It stands as one of the United Kingdom’s largest independent pharmacy groups.

In January 2023, Enimed and the NFF united forces to deliver pharmacy services to the Norway national teams, in addition to various NFF-affiliated teams and events.

This three-year partnership also entails Enimed’s provision of on-site pharmacy services during NFF events. Collaboratively, Enimed and the NFF work to foster health and well-being among football players and fans.

Reference

https://sportskhabri.com/norway-national-football-team-sponsors/

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