Melbourne City FC Collaborates with Workplace Law for Strategic Partnership


Melbourne City FC Collaborates with Workplace Law for Strategic Partnership

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Melbourne City FC, a prominent team in the A-League Women’s division, has recently entered into a partnership with Workplace Law, a reputable Australian legal services firm. The collaboration marks an exciting development as Workplace Law has been named the associate partner of the Melbourne-based football club for the upcoming 2023-24 season. As part of this collaboration, Workplace Law’s logo will be prominently displayed on the back of the team’s training jerseys throughout the season.

Shane Koelmeyer, Director and CEO of Workplace Law, expressed the significance of this partnership, emphasizing the positive impact they aim to create within the football community. Koelmeyer stated, “We believe the recent Women’s World Cup is a call to action for those of us who love football to do whatever we can to create an ongoing atmosphere of positivity around this beautiful game. We should be focused on all that is wonderful about football and make sure it attains its rightful place in the Australian sports landscape.”

Brad Rowse, CEO of Melbourne City FC, echoed the sentiment of excitement about the partnership. Rowse stated, “We’re delighted to have Workplace Law partner with the Club and our A-League Women’s team ahead of the 2023/24 season.” Melbourne City FC has a long-standing commitment to supporting women’s football in Australia, demonstrated by their sustained success at the A-League level and the significant representation of former City players in the national team, the Matildas, at the recent FIFA Women’s World Cup.

Rowse further emphasized the alignment of values between the club and Workplace Law, appreciating the dedication of Workplace Law towards providing a solid platform for the Women’s team. He added, “We welcome the team on board, and we look forward to working closely together.”

Prior to this partnership, Workplace Law had already expanded its sponsorship portfolio by including Federation University Australia. Established in 2003, Workplace Law has been at the forefront in Australia, offering guidance to businesses on employment law, workplace health and safety (WHS), workplace behavior, and labor relations.

The firm provides legal counsel to sports leagues, associations, and clubs at various levels, from local to international, underlining their expertise and commitment to supporting organizations in the sports industry.

In conclusion, the collaboration between Melbourne City FC and Workplace Law is a significant step forward for both entities. It not only highlights their dedication to promoting women’s football but also showcases Workplace Law’s commitment to offering legal support and expertise to sports organizations.

The 2023-24 season promises to be an exciting period for both the football club and Workplace Law, and their partnership is likely to contribute positively to the growth and development of women’s football in Australia.


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