Genius Sports Unveils Premier League Data Zone

UK Sports Data and Technology Firm Genius Sports Inks Innovative Partnership with Premier League Productions (PLP) to Elevate Live Fan Experiences.

Genius Sports has entered into a groundbreaking partnership with Premier League Productions (PLP) aimed at enhancing the live broadcast experience for sports enthusiasts.

Under the terms of this new collaboration, Genius Sports will leverage advanced tracking data insights and data-driven enhancements across PLP broadcasts, introducing a fresh live viewing mode called the ‘Premier League Data Zone.’

This exciting development means that viewers tuning in to PLP broadcasts, which reach an impressive 185 countries worldwide, will not only witness the live action on the pitch but also have access to real-time match data.

Everything from player names and passing accuracy to shot speeds, sprints, total distance covered, touches in the final third, and pitch maps will seamlessly integrate into the live broadcasts via a distinctive L-bar. This offering caters to the ever-growing appetite among Premier League fans worldwide for data-driven insights. Data Zone will also incorporate official Fantasy Premier League updates and rankings, further enhancing the entertainment factor for fans.

This feature is the result of a collaborative effort involving Genius Sports, PLP, the Premier League, and Football DataCo, a British company responsible for licensing third parties to utilize specific intellectual property owned by the English football top-flight.

Genius Sports is already the official tracking provider for Football DataCo, and this latest collaboration strengthens their partnership even further.

The ‘Premier League Data Zone’ has already been embraced by prominent broadcasters such as NBC Sports, Sky Sports, Optus Australia, ESPN Brazil, Canal+ France, and others. It is set to make its return this weekend, starting with the Arsenal vs. Manchester City match on Sunday, October 8th.

Mark Locke, CEO of Genius Sports, expressed his thoughts on the partnership, saying, “Through Premier League Productions and their international broadcast partners, Genius Sports is revolutionizing the viewing experience for millions of Premier League fans around the world. Powered by our Second Spectrum AI technology, we deliver an enriched visual experience with advanced analytics and key performance metrics in the live broadcast.


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