Formula-1-American-Express-secure-multi-year-regional-partnership-in-Americas

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Formula 1 and American Express Secure Multi-Year Regional Partnership in the Americas

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In a groundbreaking arrangement, Formula 1 has established a multi-year regional partnership with the multinational credit card provider, American Express. As a result of this partnership, American Express has been designated as the official payments partner of Formula 1 in the Americas, encompassing races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. Additionally, the multinational brand will play a pivotal role in supporting the F1 Academy.

This partnership will offer American Express card members in the Americas several exclusive benefits as the official payments partner of Formula 1 in the Americas. These benefits include first access to Paddock Club and Grandstand tickets across all the races in the Americas, as well as exclusive F1 experiences ticket packages.

Furthermore, at races held in North, Central, and South America, American Express card members will enjoy additional on-site advantages, with some specific benefits extending to all F1 fans. Eligible card members will gain complimentary access to Amex race radios, starting with the upcoming United States Grand Prix in Austin this weekend (October 20–22).

Elizabeth Rutledge, Chief Marketing Officer of American Express, expressed her enthusiasm, stating, “The F1 fan base and viewership have grown exponentially over the past several years, so we are delighted to bring the exclusive access and unique experiences that American Express is renowned for to our Card Members and racing enthusiasts. The addition of Formula 1 to our global portfolio of partnerships enables us to continue creating significant value for our customers in the areas they are most passionate about.”

Jonny Haworth, Director of Commercial Partnerships at Formula 1, also expressed his excitement, saying, “We are thrilled to welcome American Express as an Official Partner of Formula 1 in the Americas. As we continue to expand our presence in the United States, we believe American Express will introduce a new wave of fans to the sport by offering premium, once-in-a-lifetime experiences to their Card Members and supporting Formula 1 in our efforts to enhance and elevate the fan experience in this crucial market. It is also fantastic to see a global brand like American Express supporting the F1 Academy and the work the series is doing to drive lasting change in our sport.”

Emily Prazer, Chief Commercial Officer of Las Vegas Grand Prix, Inc., emphasized the importance of partnering with brands that enhance the overall guest experience, particularly as they prepare for their inaugural race in Las Vegas. Prazer added, “American Express continues to bring new and exciting opportunities for sports fans worldwide, and we eagerly anticipate collaborating to create once-in-a-lifetime experiences for their Card Members.”

American Express is one of the leading issuers of credit cards for businesses of all sizes. The company’s range of travel-related services includes traveler’s checks, credit cards, tour packages, services for planning both business and leisure trips, as well as tools for making hotel and rental vehicle reservations.

Reference:

https://corp.formula1.com/formula-1-and-american-express-announce-multi-year-partnership-in-the-americas/

corp.formula1.com/formula-1-and-american-express-announce-multi-year-partnership-in-the-americas/

sportsmintmedia.com/formula-1-american-express-secure-multi-year-regional-partnership-in-americas/

https://wwd.com/business-news/business-features/formula-1-inks-multi-year-deal-american-express-1235878014/

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