Bud Light returns to the UFC with an unprecedented sponsorship agreement, according to insiders.

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Bud Light returns to the UFC with an unprecedented sponsorship agreement, according to insiders.

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The UFC has recently forged a fresh partnership with Anheuser-Busch, marking the return of Bud Light as the official beer of the promotion, ESPN reported on Tuesday. According to sources, this deal is the most significant sponsorship agreement in the history of the UFC, although specific terms remain undisclosed.

The multiyear contract, set to commence on January 1, 2024, closely follows the merger of the UFC with WWE under parent company Endeavor, leading to the formation of the newly publicly traded company TKO last month. UFC had previously been in partnership with Anheuser-Busch and Bud Light for several years until 2017 when the UFC inked a deal with Modelo.

Dana White, the CEO of the UFC, expressed his excitement in a statement, saying, “Anheuser-Busch and Bud Light were UFC’s original beer sponsors over fifteen years ago. I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”

Bud Light’s presence will be prominently showcased in the Octagon, extending to Dana White’s Contender Series. Furthermore, viewers can anticipate integration across broadcasts and social media platforms.

Reference:

https://www.espn.in/mma/story/_/id/38734796/sources-bud-light-rejoins-ufc-record-sponsorship-deal

https://abcnews.go.com/Sports/bud-light-rejoins-ufc-record-sponsorship-deal-sources/story?id=104257763

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