Norwegian Ski Brand Stereo Makes US Debut & Unveils New Lineup

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Norwegian Ski Brand Stereo Makes US Debut & Unveils New Lineup

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Stereo Skis Makes Grand Entrance into US Skiing Market: Premium Norwegian Brand Aims for Sustainable High-Performance Dominance

Stereo Skis, established in 2008, hails from Norway, striving to be a global leader in crafting top-tier, eco-friendly skis. For a decade, the company honed its expertise, amalgamating supreme materials and methods, prioritizing durability and performance. 2023 ushers in their US debut, eagerly awaited across 18 locations in the West, Midwest, and New England.

“We’re thrilled to launch our revamped website and embrace our 15 new dealers into the Stereo Family. Our legacy and sustainability tale resonate deeply with the US ski community. We’re excited about fostering partnerships and kindling enthusiasm for our high-performance skis.

– Doug McCaffrey, Head of US Sales and Operations

Stereo Skis secured a coveted accolade when Backcountry Magazine named their touring model, Wolf MK5, as the Editor’s Choice in their Gear Guide. This achievement positions Stereo Skis as a brand to watch in the US market. Their vision spans the next 3-5 years, aiming to expand their US presence, increase retail partnerships, and unveil strategic brand collaborations and an ambassador initiative in the 2023/24 ski season.

Stereo’s 2023/24 ski collection encompasses piste, freeride, race, and touring skis, tailored for elite performance. Targeting the premium ski market, prices range from $900 to $1300. These skis are proudly crafted in Åre, Sweden, with every step of production powered by renewable energy.

Reference:

https://www.skitalk.com

https://www.switchbacktravel.com

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