In the case of rival bureau, Google refuses to abuse market power

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Google refuses to abuse its market power in a written response to the competition bureau’s case on the company’s advertising practices in Canada.

In court documents filed on Friday, Google and its Canadian hand argued that the company had no “significant market power”.

The Competition Bureau is suing Google over the reaction behavior in its online advertising business. Google wants to sell its two services and pay the fine.

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In its investigation into the case against Google, the Bureau said that the company had “illegally” to maintain its advertising technology equipment to maintain market domination.

Ads that appear on websites are usually purchased and sold by automated auctions. Companies use many tools to manage advertising cargo, simplify purchases or act as intermediaries between buyers and sellers.

Google holds four of the largest online advertising technology services used in Canada: Double Click for publishers, ATX, display and video 360 and Google Ads. The Bureau estimates that about 90 percent of the Google Publisher Advertisement Service, 70 per cent of the advertiser networks, 60 per cent on demands and 50 per cent of advertising transactions.

The Bureau has accused Google of abusing its supremacy in the web advertising market, encouraging competition, preventing innovations, raising advertising costs and reducing publisher revenue.

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In its response, Google refuses to engage in illegal or inappropriate behavior.

The company alleges that the Bureau and the Competition Bureau violated its constitutional rights.

The Google Reaction Procedure must be fined three times equal to the value of the benefit derived from the procedure, or three percent of Google’s global revenue of “if” that amount is not fairly determined, “.

Google says that the fine is “unlikely allowed” and “contrary to public interest”.

“The threat of such a fine will reduce or deny the concessions of Google, Google, Canada and many other businesses, which will undermine the welfare of the consumer.”

The Competition Bureau did not immediately respond to the request for comment.

The issue is being handled in the semi-judge, a semi-judge organization, which is being asked for cases filed by the Rival Commissioner regarding the non-compliance.

Google says that, in contrast to the Bureau’s claims, the advertising technology competition and innovative, and other giants, such as Microsoft, Meta and Amazon, are “facing fierce competition”.

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“Google’s stock in the relevant market has declined over time, while industry production has increased dramatically, the quality of the service has improved and the prices associated with questionable advertising technology services have been stable or declined,” the company said.

Google says that if the console is successful in its case, it will be “undermined in Canada than to promote novelty and competition.”

– with files of Tara Tehzamps

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